NASCAR is on the verge of announcing a new TV rights deal that will see the racing organization bring in $1.1 billion annually from five TV partners.
The $1.1 billion figure represents a nearly 40% increase in what the organization receives from its current deals.
Beginning in 2025 and running through the 2031 season, NASCAR will air its first 14 Cup Series events with FOX and FS1. The next five events will air on Amazon Prime Video, making the first time a NASCAR event will be shown exclusively on a streaming service.
Following Amazon’s portion of the schedule, another five events will be broadcast on both TNT and the B/R Sports tier of the Max streaming service. The final 14 races of the year will be broadcast with NBC, USA Network, and Peacock, according to reporting from Sports Business Journal’s Adam Stern.
Previously, FOX Sports aired 18 races, while NBC aired 20, which includes two exhibition events.
In addition to its new deals with Amazon Prime Video and TNT for the Cup Series, NASCAR also has a previously announced new broadcast agreement with The CW to air each race of the Xfinity Series.
The upcoming announcement, which is expected either Wednesday or Thursday, comes on the heels of NASCAR President Steve Phelps admitting new TV partners would be entering the fray in the next contract.
“We are going to have an additional partner and we may have two additional partners,” Phelps told NBC Sports. “That’s kind of where we’re trying to figure out in these last few weeks — what that’s going to look like, but we already know we’re going to have more partners.”
