Thursday Night Football is off to a historic start in 2023 thanks in part to a thrilling contest between the Seattle Seahawks and Dallas Cowboys. Seahawks/Cowboys averaged 15.26 million viewers and attracted a peak audience of almost 18 million viewers on Prime Video, making it the most-watched game ever on Prime Video and the most streamed NFL game ever.
The previous high was the Sept. 14 matchup between the Minnesota Vikings and Philadelphia Eagles at 10.4 million viewers. Seahawks/Cowboys was also the sixth TNF contest to average more than 12 million viewers.
Through 11 weeks, TNF is averaging 12.58 million viewers, an increase of 29 percent from last season’s 11-game average. Unsurprisingly, TNF wins Thursday night each week, because nothing beats NFL football in the United States, to the tune of 151 percent viewership over the second program of the night.
This growth comes alongside news that the Black Friday game between the Miami Dolphins and New York Jets produced TNF’s lowest ratings of the season, averaging just 9.61 million viewers.
