Fox News’ streaming platform, FOX Nation, appeared on Morning Consult’s Fastest Growing Brands list for 2023. The report is on the top 20 brands that have experienced a significant increase in purchasing consideration this year.
Additionally, the report examines how this trend affects different generations and identifies the brands that have seen an uptick in purchasing consideration, even if it hasn’t necessarily resulted in a direct increase in sales.
So, where does FOX Nation rank in the top 20? The platform came in No. 14, ahead of YouTube shorts and Instagram, to show how much FOX Nation has risen. Furthermore, it was the only streaming platform on this list.
“Growth was determined by taking the share of consumers who said they were considering purchasing from the brand from Oct. 1-24, 2023, and subtracting the share who said the same from Jan. 1-31, 2023,” the report said.
“The Fastest Growing Brands 2023 analysis was conducted among 1,586 brands. Sample sizes ranged from 1,069 to 17,661 responses collected among U.S. adults, with respective margins of error ranging from +/-3 to +/-1 percentage points.”
Eduardo Razo is the Assistant Content Editor for BNM, which includes writing daily news stories on the news media industry. He can be found on Twitter @eddierazo_ or you can reach him by email at eddie1991razo@gmail.com.
