The Myers Report, a survey of more than 4,200 advertising agencies and media decision-makers, lists several audio companies — most notably NPR and iHeartMedia — as some of the best media sales organizations.
Only 21 media organizations eclipsed a 50% positive performance rating, with NPR, iHeartMedia, Spotify, and SiriusXM/Pandora being the only primarily audio-focused organizations receiving that distinction.
The survey was conducted in August and September, with Jack Myers — the survey’s architect — noting that for transparency’s sake, the results have been shared to show which companies finished between a 33%-50% rating, as well.
Audacy, Beasley Media Group, Cox Media Group, and Cumulus/Westwood One all finished in that category.
“The Myers Report also reflects the challenging environment faced by media sales organizations,” wrote Myers. “It examines the decline in positive perceptions since 1984 and the various market pressures, from budget cuts to the dominance of programmatic buying, impacting the industry. Despite these challenges, a few organizations continue to thrive by investing in innovative strategies and maintaining strong client relationships.”
