Tag: Radio Advertising Sales
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Transitioning Music Radio Sellers To Digital
Shifting experienced, long-term, successful radio marketing professionals into the digital advertising space requires education, empowerment, incentives, and, most of all – patience and understanding.
Radio Advertising for Brand Awareness
Most new radio clients want to be known before they are needed or should be. But how can radio advertising achieve this, and how...
Endorsement Ads from Sports Radio Talent Can Be a Business’s Superpower
Radio endorsers can be your 'superpower' in achieving your marketing goals.
Manage Google Reviews, Or They’ll Manage You
76% of people "always" or "regularly" read online reviews for local businesses.
New Report Lists NPR, iHeartMedia as Top Media Sales Organizations
"A few organizations continue to thrive by investing in innovative strategies and maintaining strong client relationships."
How Radio Sellers Can Beat the ‘What’s In It For Me’ Question
We often get caught up in showcasing the bells and whistles of our stations—the audience reach, the sophisticated technology, and the awards we've earned -- that we don't answer essential questions.
The 3 Stages of the Radio Advertising Cycle
Some advertisers don't make decisions on a whim. They follow a structured process, becoming aware of their needs, exploring options, and ultimately deciding on buying radio.