Mentoring and Inspiring Women in Radio, Inc. has released the results of a recent study about the number of female radio leaders, and the figures show an uptick in executive positions held by women.
According to MIW, 22.17% — or 2,356 stations — had women holding the General Manager position in 2023. That figure represents a jump of two percent. In top 100 markets, the number is slightly higher, with nearly 24% of GMs being women.
When compared to that figure 20 years ago, it has seen a steady increase. In 2004, only 14.9% of GM roles were held by women.
The number of female sales managers remained relatively flat in 2023, with 34.37% (3,476 stations) of stations having a female sales leader. That number was 33.45% in 2022.
Finally, the amount of women in programming roles lags behind those of sales and general managers. Women currently program 11.50% (1,173 stations), which MIW called flat compared to 2022. In top 100 markets, the figure actually drops to 10.1%, representing a drop of 3% compared to the previous year.
“Navigating today’s landscape poses unique challenges for both the industry at large and women in particular. Our commitment to fostering change remains unwavering. Through MIW’s array of mentoring initiatives, we not only recognize but also amplify the voices of women,” said MIW Board President Ruth Presslaff.
“We are beyond grateful to the companies and individuals who champion our mission. As we press forward, we eagerly anticipate seizing new opportunities to empower even more women in the year ahead.”
