Earlier this year, Good Karma Brands ended its relationship with Nielsen for radio ratings. Craig Karmazin, the company’s CEO, says there wasn’t just one item that led to the company moving on.
During an interview with Newsday’s Neil Best, Karmazin said the outdated metrics compiled by Nielsen were the biggest factor in ending the relationship.
“It’s outdated to use one form of media to measure a show, especially one that doesn’t reflect the entire listening audience and viewing audience across all the different ways we distribute our media now,” he said. “It’s just not a number that we use.”
Good Karma Brands is preparing to shift its ESPN New York properties away from WEPN-FM 98.7 and move strictly to the AM band along with its digital platforms in August. When questioned on whether or not the decision to drop Nielsen ratings was in part due to the company leaving the FM dial, Karmazin denied that had any effect on the call.
“It’s not like, ‘Oh, we lost the battle in New York,’” said Craig Karmazin. “It’s just a company decision.”
