Audacy has announced it is introducing dynamic AI and machine learning to bring contextual advertising solutions to help brands target podcast consumers.
The new program will use Audacy’s ability to accurately transcribe podcast episodes to contextualize targeted tags with IAB standards. With the new capability, Audacy will be able to insert podcast adds dynamically with more precision.
“The promise of Audacy’s cross-platform audio campaigns to deliver unprecedented reach coupled with powerful precision targeting becomes even more pronounced with the integration of contextual podcast advertising into our Ad Tech stack,” said Audacy Chief Revenue Officer Brian Benedik.
“Our clients are realizing better returns on their advertising investments and better outcomes for their business when they leverage our holistic audio strategies, which is why Audacy boasts one of the highest renewal rates in audio and digital media.”
With the new features, Audacy’s advertising partners will be able to more strategically place ads within specific podcast episodes and deliver ads when listeners are most engaged.
