The women’s college basketball hot streak continues with the second round of the NCAA Women’s Championship on ESPN averaging 1.4 million viewers all weekend. Viewership was at its highest for Caitlin Clark’s final game in Iowa when her Iowa Hawkeyes defeated West Virginia, which amassed a staggering 4.9 million viewers and peaked at 6.4 million.
ESPN and ABC achieved their four-most watched second-round games on record this season. Outside of Iowa/WVU, the matchup between UConn and Stanford averaged 2.1 million viewers, the LSU/Middle Tennessee matchup garnered 2 million viewers, and the Kansas/USC tilt averaged 1.8 million viewers. This matches its first-round coverage, which also set marks for its most-viewed games ever.
According to ESPN’s VP of research Flora Kelly, Iowa/WVU’s 4.9 million viewers would have beaten every Women’s National Championship game from 2005 to 2022:
ESPN is no doubt excited for a potential Elite 8 matchup between Iowa and LSU, a rematch of last year’s national championship game. That game averaged 9.9 million viewers, shattering the previous record for a women’s college basketball game on any network. All it needs is an Iowa win over Colorado and an LSU win over UCLA to make their dream a reality. A potential Iowa/South Carolina national title game could surpass even that.
