In 2023, The Walt Disney Company laid off 7,000 employees in an effort to slash $5.5 billion in operating costs. Four percent of the company’s global workforce was affected by the changes, including local program directors Amanda Brown at ESPN LA 710 and Ryan Hurley at ESPN New York. They were tough outcomes for both media professionals who had been with the company in various capacities for a combined four decades.
“The position or the job becomes part of your identity after almost two decades, so yeah, it was obviously tough [and] not an easy thing to cope with,” Hurley said. “But listen, if you stay negative about something too long, it’s not going to get any better.”
While Hurley was the program director of ESPN New York, the station underwent several changes to its lineup but always had a consistent presence in afternoon drive with The Michael Kay Show. Afternoon drive ratings battles between ESPN New York and WFAN drew public interest and cultivated on-air discussion about the metrics. Being within the number one media market in the United States, Hurley felt that he and his management team maintained a strong culture that held despite several alterations.
“You know you’re going to get your sports,” Hurley said. “It’s ESPN – we have that backing there over the years of course from a great sports brand, and you know you’re going to get there, but we really did a good job with the entertainment value as well I thought, and that’s throughout the building – production-wise; imaging-wise – and I just think the biggest part of that is the way the culture is building the team.”
Although Hurley was no longer in a media building on a daily basis for the first time since college, he did not sit on the sidelines. He spent more time with his family, something he had not done in recent years, while remaining vigilant and monitoring the business for potential openings in content creation, production or management. Whether or not an opportunity came in radio was not a deciding factor; rather, he wanted to assimilate back into the media business.
At the same time, Hurley also reflected on his career. He thought about decisions and subsequent outcomes during his time with ESPN New York. Over those two decades, he built several relationships with media professionals, receiving several offers of assistance and guidance.
“I’m not even over-exaggerating – the people that were just there and supportive [of] me – it’s humbling to be honest with you, and to see that, it was actually pretty awesome,” Hurley said. “The people and the support I got to try and make sure everything was going okay on my end, trying to help me out looking to get back in somewhere – all that stuff is positive stuff I took from a huge negative.”
While Hurley was preferential towards the business and greatly values the craft, he did not want to limit his options. Aside from wanting to work in New York, he did consider other industries in order to support and take care of his family. Despite being proud of what he and his colleagues achieved at ESPN New York, he wasn’t going to be restrained by the business.
“There weren’t a lot of opportunities, I’d say, in the beginning, and that goes for everybody in different industries,” Hurley said. “I just think it was a tough climate for openings and job availability, so eventually if I had to go do something else, I would have, and I don’t care what that is to be honest with you.”
When Jon Marks chose to decline a contract extension and exit SportsRadio 94WIP after six years, it began a chain reaction of events within Audacy that led to a drastic internal shakeup – at least it appeared that way superficially. In reality, then-Audacy vice president of programming Spike Eskin had informed Audacy New York market president Chris Oliviero that he was going to be leaving the station in October, roughly three months ahead of the public announcement.
With Marks out of afternoons, SportsRadio 94WIP crafted a new program with Eskin joining co-host Ike Reese and producer Jack Fritz. The vacancy for a role with oversight over WFAN and Infinity Sports Network intrigued many candidates to inquire about the position and resulted in a three-month selection process.
“This is a legendary station I grew up listening to, and even though I was with ESPN – the competition – for the last 20 years, being out of work and laid off and the climate for jobs being what it was, No. 1, I was looking feverishly to get back in and applying for a lot of positions,” Hurley said. “So, when this one came about and I saw that it was posted, I was very interested in [it and] basically through my hat in the ring right away.”
In his youth, Hurley would accompany his father to sporting events as he worked as a cameraman for several marquee matchups, including various Mike Tyson fights on HBO. Yet he always found time to listen to the station from his days in elementary school, often setting a 60-minute sleep timer on his alarm clock as he listened to shows at dusk.
When Hurley woke up in the morning to prepare for classes, he remembers hearing Imus in the Morning and Mike Breen delivering sports updates. Even though he ended up programming against WFAN at ESPN New York for the majority of his career, he always remained cognizant and respected the station’s standing as a pioneer in the sports radio format dating back to its launch in the summer of 1987.
“The appeal is that it is the station in the genre and iconic [and] historic,” Hurley said, “and just to be able to be considered and then throw my hat in the ring to possibly be the one who’s going to be a PD and basically the third person in the station’s history, it was very appealing.”
Going into his meeting with Oliviero, Hurley heard from other people in the business that he was a consummate professional, a sentiment that he concurs as being accurate. Being in his office and seeing the radio memorabilia that Oliviero has collected over the years, Hurley could evince the passion that he had for radio. The discussions centered around various facets of the station and included time to speak with Spike Eskin and Sean Argaman about the role as well.
“You want other people that you trust in your building and to say, ‘Hey, why don’t you meet with them as well?,’ and we did that as well at 98.7 – I thought that was important,” Hurley explained. “It’s just good to get other people involved in the process to bounce stuff off of, but the process was excellent and the people here are great, and it was great to sit with them.”
Hurley and Oliviero had several conversations about the role and ultimately ended up landing the position as brand manager of WFAN and Infinity Sports Network. Before he was offered the job though, he learned that Jon “Stugotz” Weiner was in the running for the role. A longtime WFAN enthusiast, Weiner expressed interest in the position. As time progressed, Weiner was in conversations for the job but ultimately did not take on the position.
“I know him well and he’s a good dude, and it would have been a definite interesting hire, but the way it shook out and the way they talk about it, I don’t know how everything really ended up working out as far as the conversations he had because I just wasn’t privy to it, and I wasn’t 100% sure if I was the guy afterwards,” Hurley said. “I felt I was the guy to do it – I’ll tell you that, and that’s not to be cocky – but just my confidence and I thought I’d be a great fit here and just thrilled that it worked out that way.”
Once the news circulated pertaining to Weiner, speculation and noise surrounding the decision continued to amplify, especially when Eskin shared that Audacy was on the precipice of making a decision in what was his final morning show appearance leading the station. Hurley was offered the role late the following week, an outcome to which he responded with exhilaration and euphoria. Galvanized by the possibility from the beginning, he arrived in the office for his first day the next week and has been interacting with personnel around the station.
“This is a team that already has a really good culture and has had some success. I’m being sarcastic with the word ‘some’ success,” Hurley said. “This is the place, and they do great work here and have for years, and the talent on the air we have here is incredible and the production staff is incredible and management is incredible.”
Concurrent with Hurley’s hiring was the promotion of David Mayurnik to assistant brand manager of WFAN and Infinity Sports Network. Mayurnik got his start in radio as a tape operator with WFAN and moved over to serve as the news operations manager and New York Yankees radio network producer for WCBS. In 2012, he became the executive producer of CBS Sports Radio and assumed program director responsibilities for the national outlet seven years later. Gaining insight on both brands, especially the recently-renamed Infinity Sports Network, is an invaluable resource for Hurley to utilize throughout his formative time at the outlet.
“The first few days here, we’ve already dug in and had a few meetings already and talking some strategy,” Hurley said. “It’s going to be great working with David – he’s an awesome guy – and then everybody here that has worked with David has just the most amazing things to say about him, and I’m looking forward to it.”
Last summer, WFAN instituted a new programming lineup upon the departure of Craig Carton from afternoon drive to work at FOX Sports 1 on a full-time basis.
“I think the lineup is in great shape,” Hurley said. “These guys do great shows and their production crews are incredible, and I’ve already dug in with some of the producers already for a few meetings and I’m just getting to know them as well.”
Through the changes at the station, its morning drive duo of Boomer Esiason and Gregg Giannotti have remained a consistent presence at the top of the ratings. The Boomer & Gio program includes well-versed personalities that Hurley acknowledges collectively operates akin to a machine.
“They know what they’re doing, and they’re doing a great job and they have done a great job for years,” Hurley said. “They put together incredible, entertaining radio and shows, and you’re going to get your sports obviously. You’re going to get your opinions and expert insights, but you’re also going to laugh your ass off, so I think that’s important.”
Infinity Sports Network contains a lineup of several prominent hosts, including Jim Rome, Bill Reiter and Zach Gelb. In fact, Hurley remembers Gelb’s father and WFAN executive Bob Gelb setting him up to do shows on Radio Row when covering the Super Bowl from the time he was in elementary school. Hurley will look to remain ahead of the curve with both outlets and cultivate a long-term strategy for continued prosperity despite fluctuations in radio and incessant discussions surrounding its sustainability.
“Its death has been predicted a million times, but there’s no other kind of platform that creates a type of intimacy and relationship with a listener or who someone consumes,” Hurley said. “Now there’s different modes and maybe some better technology in certain areas, but honestly, that relationship between radio and listener, it’s not going anywhere.”
On the same day Audacy officially announced Hurley as the new brand manager of WFAN and Infinity Sports Network, New York Yankees radio play-by-play broadcaster John Sterling retired from calling games after 36 seasons on the air.
No full-time successor has been named to the position, with Justin Shackil and Emmanuel Berbari currently among the rotation of announcers throughout the regular season. Upon hearing the news, Hurley reflected on the anecdotes he had heard about Sterling from Michael Kay, who worked with him on radio broadcasts for 10 seasons on WABC. During Hurley’s time at ESPN New York, he also produced The Michael Kay Show in afternoon drive and was on hand for its 20th anniversary celebration a year-and-a-half ago.
“The guy’s a legend – he’s going to be missed for sure – and it definitely came as a bit of a shock to hear that, but just some of those calls over the years are just iconic, fun and the creativity that he’s put on it,” Hurley said. “It’s going to be different – it’s going to be very different without him in the booth with Suzyn [Waldman].”
As Hurley begins his tenure with WFAN, his former employer is set to enact a drastic change to its means of dissemination. Good Karma Brands will end its local marketing agreement with ESPN New York 98.7, forsaking the lease of the FM signal from Emmis Communications. As a result, the outlet will be available to hear utilizing the 1050 AM signal or through other digital distribution means, including the ESPN New York app.
“It’s definitely a difference in sound and sometimes quality, but I don’t know that it’s essential to have an FM signal,” Hurley said. “It’s definitely helpful for sure, but you’re looking at a place in 98.7 or ESPN that still had 1050 rolling with either simulcasting or using 1050 for network programming and also as overflow for play-by-play properties and partners, so that’s the same here [with] 101.9 and then having 660 to simulcast but then also help out with overflow play-by-play is huge.”
Hurley intends to maintain the success of WFAN and Infinity Sports Network while also positioning both outlets for future growth under the aegis of Audacy Sports.
“The plan is to do everything we can to [try and] stay ahead on those other platforms and produce good stuff and content there that supplements and supports,” Hurley said. “But content is king, and we’re just going to work as hard as we can and do everything we can to keep churning that out.”
Derek Futterman is a contributing editor and sports media reporter for Barrett Media. Additionally, he has worked in a broad array of roles in multimedia production – including on live game broadcasts and audiovisual platforms – and in digital content development and management. He previously interned for Paramount within Showtime Networks, wrote for the Long Island Herald and served as lead sports producer at NY2C. To get in touch, find him on X @derekfutterman.
