For over 30 years, Ken Rosenthal has had the attention of Major League Baseball fans, front offices and even the commissioner. He’s been breaking stories and covering some of the most important stories in baseball since his start in 1987. Rosenthal is showing no signs of slowing down anytime soon.
Growing up in New York, his early goals were pretty simple. “I never wanted to be more than a beat guy on a major sport at a major paper. My dad, figuring I would never make enough money, would tell me early in my career, ‘Maybe one day you’ll be on TV.’ He told Pressbox Online back in 2017.
“I would laugh at him and say, ‘No chance.’” How wrong that would turn out to be.
Baseball fans should also be extremely happy that Rosenthal did not follow some early advice.
One day during the winter break in his senior year of college, he went to the Newsday offices to meet up with sports editor Dick Sandler. Rosenthal needed guidance on how to pursue a journalism career. The advice he got was a bit of a wakeup call.
“He did advise me to go to law school,” Rosenthal recalled to Barrett Sports Media last year. “It did light a fire under me, and my dad was an attorney. I remember he was pretty pissed off when I told him that. I just don’t think you should tell a young person something like that.”
The fire was lit and the rest is history.
ROAD TO FOX/THE ATHLETIC
Rosenthal graduated from the University of Pennsylvania in 1984 and embarked on his career, starting at the York Daily Record in 1984. He quickly moved on to the Courier-Post in Cherry Hill, New Jersey for two years. Then Rosenthal landed a full-time job with The Baltimore Sun, where he was named Maryland Sportswriter of the Year five times by the National Sportscasters and Sportswriters Association during his tenure from 1987 to 2000.
At the same time Rosenthal was also contributing to Sports Illustrated from 1990 to 2000, providing weekly notes during baseball season. He then spent five years at The Sporting News until 2005. That association led him to Fox. The Sporting News had a partnership with FOX Sports and TSN writers would appear on various Fox RSN’s to talk about the local baseball team.
Since he was the senior baseball writer, he would hold a ‘press junket’ of sorts, sitting in a studio for hours appearing on different city’s shows talking baseball.
Rosenthal started to expand his career. His television ‘hits’ were accompanied by feature stories, breaking news and a weekly column. Television made sense, especially since others in his position were starting to make a name for themselves in the medium. People like Tim Kurkjian, who was always reporting on stories via ESPN.
With the encouragement of his wife, Rosenthal started looking at television more seriously and actually got some offers, from both ESPN and Fox. He chose the higher profile position at FOX Sports. He was told that he would be reporting during the Game of the Week with Joe Buck and Tim McCarver. It would represent a big break and a change in lifestyle, being away from home and focusing his attention completely on the national perspective of the sport.
Later Rosenthal would add duties at MLB Network, before a controversy caused him to lose that job. As I wrote a couple of years ago, Commissioner Rob Manfred did not like a column written by Rosenthal in June of 2020. It in a nutshell it was critical of Manfred’s handling of the start of the pandemic plagued season. Rosenthal wrote “As if the perception that Manfred is beholden to owners and out of touch with players was not bad enough, he was trending on Twitter (now X) on Monday after performing a massive flip-flop.” That among other things led to the network not bringing Rosenthal back.
Most recently, as of 2017, he became the senior writer for The Athletic and broke one of the biggest stories of the last decade for the publication.
Rosenthal now appears regularly on a very popular podcast Foul Territory which streams live on YouTube 5 days a week. Former MLB Players A.J. Pierzynski, Erik Kratz, Todd Frazier and Adam Jones are the featured performers. Recently he signed on to co-host Fair Territory with Alanna Rizzo on the Foul Territory Network twice a week. That show is live on YouTube.
SCOOPS/ WHY IS HE A “GO TO” INSIDER?
Rosenthal has been behind countless scoops and ‘reported first’ over the course of his career, but one recent scoop stands out. In 2019, Rosenthal and his colleague Evan Drellich at The Athletic broke the story of the Astros sign stealing controversy. The Astros cheated in 2017 by stealing opponents’ signs with the aid of cameras and of course, banging of garbage cans to indicate what type of pitch was coming. It was a story that was well researched and featured former Astros players telling the story to Ken and Evan. The sources for this story were hard to argue with, because these players had first-hand knowledge of how it started, how it played out and what resulted from it. One of the sources, pitcher Mike Fiers, admitted to the setup and then told Rosenthal that he warned his subsequent teams of the deal with the Astros. It was a well-crafted scoop that was ‘bullet proof’ thanks to Rosenthal and Drellich’s excellent reporting.
That’s the reason to me why Rosenthal is considered one of, if not the most trusted insiders around. He oozes credibility and has a style that’s pretty direct and not too flashy. That certainly helps his reputation as being fair and respectful when it comes to his sources and the stories he breaks.
He is well respected in the industry and isn’t all about just breaking stories. While there is some satisfaction in doing so, I’m sure, the fact is, once you break the story, everyone else jumps in to confirm with their own source. So, the party becomes very crowded and quickly. Rosenthal is a storyteller at heart and you can tell the pride in which he writes a column or feature. Even though many recognize him only from his television appearances, he is a writer doing television, not a television reporter that also writes.
Through it all he is staying true to his roots and continuously knocking things out of the park. Digging deep into a subject, much deeper than any sports fan could imagine. In the end, Rosenthal educates fans with his knowledge and the knowledge of the players he interviews. Longform writing is not easy, trust me, but Rosenthal handles it with ease.
Rosenthal is also very good on television, delivering pregame storylines and also in-game reporting for MLB on Fox games and into the postseason. He’s smooth and polished and as always, his reports are filled with terrific information.
BOWTIES
Rosenthal has become known on television for wearing a bowtie for every broadcast. It is not something he decided to wear, he was actually ordered to wear one. After joining MLB on Fox Game of the Week, his boss, David Hill, insisted he wear the bowtie to distinguish Rosenthal from other reporters.
“Even though I was on television, I always thought [that] what should distinguish me is my work,” Rosenthal told BSM. “A look – I didn’t want any part of that. But he was the boss, and he was a very strong boss and a powerful boss.”
Rosenthal wanted to ditch the practice after the Giants won the World Series that season (2010), but a phone call from a former NFL player changed the tune. Dhani Jones, a former linebacker, founded The Bow Tie Cause to represent different non-profit charities. Jones asked Rosenthal if he’d be willing to support the cause by continuing to wear the tie.
“I never imagined that it would become, I guess, kind of part of my identity, but it is,” Rosenthal said. “When I don’t wear it now – and even if I’m at the ballpark on a Friday preparing for a Saturday broadcast in my regular clothes – some fan or somebody will say, ‘Hey, where’s the bowtie?’ and so it is definitely part of it.”
Andy Masur is a columnist for BSM and works for WGN Radio as an anchor and play-by-play announcer. He also teaches broadcasting at the Illinois Media School. During his career he has called games for the Chicago Cubs, San Diego Padres and Chicago White Sox. He can be found on Twitter @Andy_Masur1 or you can reach him by email at Andy@Andy-Masur.com.
