On Monday, Tomi Lahren announced she was expanding her Tomi Lahren Is Fearless program with OutKick to a daily endeavor, up from three shows per week.
Additionally, the program will now be aired live on OutKick.com at 1 PM ET instead of being live-to-tape and being published at 7 PM ET.
The progression for Lahren — who will celebrate her second anniversary with the digital outlet founded by Clay Travis in June — was a natural one that came at the perfect time.
“Right now, we obviously have so much going on in this country and I’m really heavily invested into the political elements going on as well as the pop culture elements. I mean, every day is really teeming with more things to cover. So three days a week just isn’t going to do it anymore,” said Lahren. “I have too much to say.”
While many will focus on the show moving from three days per week to five, in Lahren’s eyes, the show airing live is just as exciting.
“That’s really fun for me to have that live element. I feel like I’m directly interacting with people that are watching. We’ve always done the show live to tape, essentially, but it has aired later in the evening. But now with the show five days a week, I just suggested doing it live because I think that just brings in another exciting element of covering things as they happen,” she said.
With the changes to the program, Tomi Lahren will have much more flexibility not only in her comments but also in the content of the daily offering.
“One of the advantages of being live is that you can cover things as they happen. There’s always something going on. And so I would oftentimes say things that I really wanted to say something so I would either say it on my social media or I would do an Instagram Live or something like that. So now it just makes sense,” said Lahren. “Might as well do it for the show, might as well do it live in the afternoon and be able to cover things as they’re happening.
“And that also gives me a lot of flexibility to be able to talk about things in real-time and not worry about that five-hour gap if something is going to change in the day as things have been changing so wildly lately. So it just gives me the ability to kind of roll with it and I love doing that.”
With the 2024 presidential election hitting its stride, it’s a natural fit for Lahren — who admitted the program was always likely to grow to five days per week when she first signed on with OutKick — to expand to each weekday. However, she believes there’s much more content available to talk about than simply Trump vs Biden Round 2.
“I think right now everybody is just really looking for guidance when it comes to the election and sorting through all of the, not only the political elements but the cross-section of pop culture and even sometimes sports,” the 31-year-old Lahren said. “I mean, the summer really is happening and it’s kicking off with really every angle of everything.
“A lot of people might see the summer as a fun time or a throwaway time but not in the midst of an election year when we’re going to have two major political conventions. We’re going to have mayhem, likely at the Democrat convention. And obviously, the liberal pundits in sports, pop culture, and media, have no shortage of things to say. So I think giving me the opportunity to balance that out five days a week and talk about these things for my audience and the OutKick audience, it just makes all the sense in the world.”
Tomi Lahren, who pointed out that her audience is mostly comprised of viewers on the younger end of the coveted 18-49 demographic, believes having a daily digital component with OutKick will only help complement her work on Fox News.
“My OutKick show definitely has a different feel than what I do on Fox News and what I do on the channel so it’s nice for me to be able to have the afternoon dedicated OutKick, the evening is pretty much dedicated to Fox News, and sometimes the morning dedicated to Fox News. So I can kind of spend the entire day doing similar things but to different audiences and building what our digital audiences and our OutKick audience is,” she said.
“And I think, for me, I’m really the only one — to the most extent — that does politics on OutKick, so it’s really important for me to be able to have that and for the OutKick audience that might listen to a lot of sports, so they might listen to some more pop culture things for me to be able to inject my voice and my political voice five days a week in the afternoon, that makes a lot of sense for the OutKick audience that is more politically focused.”
The changes to Tomi Lahren Is Fearless take place on Monday, May 16th, with the program airing live on OutKick.com and also being seen on YouTube, Facebook, and X.
Garrett Searight is Barrett Media’s News Editor, which includes writing bi-weekly industry features and a weekly column. He has previously served as Program Director and Afternoon Co-Host on 93.1 The Fan in Lima, OH, and is the radio play-by-play voice of Northern Michigan University hockey. Reach out to him at Garrett@BarrettMedia.com.
