Fanatics, a company already heavily involved in sports commerce, collectibles as well as betting and gaming, has now entered the content space. Fanatics is partnering with The Pivot podcast which features former NFL players Ryan Clark, Fred Taylor and Channing Crowder. The show is a weekly sit-down interview with athletes, entertainers and more. Shaquille O’Neal, Kevin Hart, Travis Kelce and Dwayne ‘The Rock’ Johnson have been some of the guests. The first guest under the new Fanatics partnership will feature Tom Brady.
“We are proud to announce our partnership with Fanatics and officially becoming part of the family,” Clark posted on his X account. “Today marks the day that Fanatics makes its initial push into digital content creation, by striking a new multi-year, exclusive partnership with The Pivot podcast hosted by former NFL stars Ryan Clark, Fred Taylor, and Channing Crowder.
“The Pivot a part of Fanatics is collaborative initiative between our platform, Michael Rubin and all of the Fanatics entities. We would like to thank all of our amazing guests for giving us their time and trusting us to open up and create a locker room vibe we get to share with the world.
“And lastly, to all the viewers, subscribers, media and industry peers, your unconditional support means everything, believing in us from day one and rocking with us all the way through- we promise to keep pivoting and bringing the best content and the conversations you all love to be a part of.”
Fanatics announced last month they would enter the event space with the creation of ‘Fanatics Fest,’ a Comic-Con for sports fans which will take place in New York City August 16-18. The hosts of The Pivot are expected to be on hand as well as sports legends such as Brady, Peyton Manning and Derek Jeter among others.
