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Thursday, November 7, 2024
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UPCOMING EVENTS

Report: TNT Still in Play to Retain NBA Media Rights

Negotiations for the next round of media rights for the NBA remain ongoing as we await a final resolution. Reports have stated that The Walt Disney Company and Amazon Prime Video have reached the framework of agreements for respective rights packages, presumably leaving one more series of games that could go to the incumbent Warner Bros. Discovery’s TNT Sports or Comcast’s NBCUniversal.

If Warner Bros. Discovery were to lose the NBA, there is ambiguity towards provisions surrounding matching rights; however, the company has not yet reached that point, according to a new report from Michael McCarthy of Front Office Sports. The “B” package would reportedly contain a conference final every other year while the “C” package would reportedly include the in-season tournament, play-in games and early-round playoff series.

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TNT Sports, formerly known as Turner Sports, is a subsidiary of Warner Bros. Discovery, which has had a relationship with the league in various iterations since the 1984-85 season. Although TNT Sports president and chief executive officer Luis Silberwasser stated at the company’s Upfront event last week that it was looking forward to next season and reaching an agreement that makes sense for all parties, it reportedly may need to pay more for less inventory. NBCUniversal is reportedly set to bid $2.5 billion a year for NBA rights, according to a report from The Wall Street Journal, which would more than double the reported $1.2 billion paid annually by Warner Bros. Discovery.

The report states that no official offers have been finalized at the moment, hence the lack of having to match an offer. Alex Sherman of CNBC reported that potential litigation could take place if Warner Bros. Discovery matches but the league decides to accept NBCUniversal’s deal. Charles Barkley, studio analyst for Inside the NBA, has expressed on numerous occasions that the negotiations are stressful and that there is uncertainty surrounding the result. Barkley, along with his colleagues Shaquille O’Neal and Kenny “The Jet” Smith, all reportedly have opt-out clauses in their contracts should Warner Bros. Discovery lose broadcasting rights to the NBA.

TNT will be the broadcast home of the Western Conference Finals between the Dallas Mavericks and Minnesota Timberwolves beginning on Wednesday at 8:30 p.m. EST. Kevin Harlan, Stan Van Gundy, Reggie Miller and Allie LaForce will be on the call, while the Inside the NBA crew will provide pregame, halftime and postgame coverage. Golden State Warriors forward and four-time NBA champion Draymond Green will join the show throughout the series as well, first reported by Jon Lewis of Sports Media Watch.

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