The rise of Artificial Intelligence has been a hot-button topic in media circles. Now, the FCC is looking at requiring political advertising to disclose if a commercial utilized the technology.
The proposal from FCC Chairwoman Jessica Rosenworcel would not prohibit the use of AI-generated content in political advertising. Instead, it would simply require the advertiser to use both on-air and written notification that the content was created by the technology.
Rosenworcel shared her thinking behind the proposal.
“As artificial intelligence tools become more accessible, the Commission wants to make sure consumers are fully informed when the technology is used,” she said. “Today, I’ve shared with my colleagues a proposal that makes clear consumers have a right to know when AI tools are being used in the political ads they see, and I hope they swiftly act on this issue.”
According to results from TechSurvey 2024 from Jacobs Media, 3/4 of respondents said they would support regulations of the technology, with another 39% saying they had major issues with AI-voiced spots.
FCC commissioners will vote on a proposal, and if enacted will allow public comment on any proposed regulations.
