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Thursday, November 21, 2024
Jim Cutler Voiceovers

UPCOMING EVENTS

The Real Reason Why the CNN Debate is Coveted By Every Network

Everybody wants in. It doesn’t really matter who is actually hosting Thursday’s Presidential Debate, (It’s CNN, if you care) you won’t have to look very hard to find it on TV, radio, live stream, social media, or perhaps even on the stage, performed artistically in real-time by interpretive dance troupes across the nation.

Some platforms will do it better than others, of course. TV and livestream coverage will fare most triumphantly, I expect as who wants to miss the facial expressions, the visible acrimony, and the overall frustration of two old men whose belligerent commentary and interruptions of each other will be mostly lost on an audience without visual reference. I still say radio should be permitted to utilize play-by-play and color commentary for their listeners.

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“A crimson-faced former President Trump is repeatedly parroting the words, ‘Crooked Joe, Crooked Joe’0 over a muted microphone as a stoic, almost undemonstrative President Biden enters minute four of his rambling claims that Abraham Lincoln created the NASA program.”

I would listen to that and just watch the TV broadcast with the sound off.

There are differing opinions across the political arenas and perhaps a few pockets of voters, but I am comfortable holding the idea that this debate will answer more than enough questions as to where the candidates really are in this race.

The first face-off is likely to be the only one that matters and the smart news outlets know it and they are not going to let competition stand in their way.

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News coverage, no matter where you find it offers carefully crafted, artfully edited, and strategically presented soundbites, video segments, and bits of sit-down interviews with the current and former presidents so this will be the first and most important chance for voters of all kinds to look, analyze and decide for themselves if one, or either of these men have enough left to do the job.

The parties and their lemmings already know who they want so they won’t care what they see, the undecided voter, who is often inaccurately pegged as the uninformed voter, will be scrutinized intently as really, this is their only opportunity to make the decision solely by themselves, without the buzzing of chronic zealots or intense political marketing.

Yes, there is a second debate scheduled (hosted by ABC, if you care) on September 10, but really, if you think about it, it could all be a moot point by then.

Everything is likely to be thrown into this week’s debate, by the candidates, the news outlets, the voters, everyone. A second outing three months later is unlikely to offer the same impact, no matter how close to election day it may be.

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It rarely is lucrative to be number two. Apollo 12 landed on the moon just four months after Armstrong and Aldrin did in Apollo 11. Yes, poor Mike Collins was stuck up in the command module but without Googling it, name one astronaut on the Apollo 12 mission.

If you think about it, the networks and the cable channels are in a constant battle not only for ratings points but also for respect and relevancy. Their market is forever shrinking, being nibbled away by every other possible platform in existence. USA Today, a print and digital outlet, has hooked on by offering the debate on YouTube.

That’s just one option, by Thursday there will be others to join Fox News, NBC, and ABC piggybacking on CNN’s broadcast for what’s becoming NFL Sunday in regard to coverage plans, some outlets starting hours before and ending hours after the debate’s puck drop.

Let’s be realistic, if you’re watching Fox News, ABC’s or NBC’s platforms ahead of or following the debate broadcast, you’re a political geek. And that’s okay, own it.

The only way to differentiate between broadcasts is to flip around, and dip into everyone. Turn on the radio for a bit, sit on the couch with your phone, your laptop or your iPad, and take in a bit of everyone’s coverage.

Before and after, you’re only going to listen to what you want to see and hear but during the actual debate, you’ll choose whoever broadcasts the best picture. Let’s be sharp and crisp, folks.

And that’s what matters at the end of the day, who paints the best picture and who tells you something closet to the truth,

Choose wisely, my friends.

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Bill Zito
Bill Zitohttps://barrettmedia.com
Bill Zito has devoted most of his work efforts to broadcast news since 1999. He made the career switch after serving a dozen years as a police officer on both coasts. Splitting the time between Radio and TV, he’s worked for ABC News and Fox News, News 12 New York , The Weather Channel and KIRO and KOMO in Seattle. He writes, edits and anchors for Audacy’s WTIC-AM in Hartford and lives in New England. You can find him on Twitter @BillZitoNEWS.

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