Saga Communications’ Classic Rock WTMT (105.9 The Mountain)/Asheville, NC, has received a warning from Nielsen for a video it posted on TikTok.
Morning show co-host Rich “Rizzo” Deaver posted a video that Nielsen says discusses methodology and the importance of recall in a diary market.
In an alert to subscribers, Nielsen wrote, “The video discussed details of Nielsen’s data collection methodologies and ratings dissemination practices, discussed the importance of ‘recall’ in diary market measurement, and drew a connection between ratings performance and his success in the radio industry.”
The video has since been taken down, with Nielsen saying, “The video still raised serious concerns.”
In their message, Nielsen cautioned stations from “conducting activities that have the potential to bias survey participants or distort survey results.”
