Seth Resler is joining Paragon as a Community Building consultant. Resler has developed a blueprint for community-building that utilizes existing digital platforms to help Paragon’s public radio clients launch, grow, and monetize their own micro-communities.
Resler left Jacobs Media at the end of last year and started his consultancy, Community Marketing Revolution, which he will continue to operate.
Mike Henry, Paragon CEO, said, “Seth brings a new dimension to the table with his accomplishments and vision for building community. At a time when content is not always the differentiating factor, creating communities is the new hyper-local. The evolution from promotions to engagement and now to community building, this has significant marketing ramifications and revenue potential for public radio stations. Paragon and Seth look forward to helping stations master a new toolset.
Resler added, “As the way people create and consume content has changed, what Americans need from public media has changed. At the top of the list today? Community. Public radio stations are in a unique position to build community in their local markets. I’m thrilled to join Team Paragon, where I can show stations how to use digital tools to connect their listeners to one another.”
In addition to eight years with Jacobs Media, Resler worked at WXRK New York, WBCN Boston, KNDD Seattle, KPNT St. Louis, WBRU Providence, and KEZR San Jose.
