Point-To-Point Marketing, who partners with many radio brands and talent, is celebrating two milestones. August marks the 10th anniversary for SocialBounce, the company’s audience development marketing tool. And, this week, Point-To-Point has passed the 2 billion level for impressions in their clients’ campaigns.
“Over the past decade, we have executed SocialBounce campaigns with some of the biggest radio brands and shows, breakthrough podcasts, and exciting events,” Point-To-Point’s CEO Tim Bronsil commented. “Our team is constantly focused on how we can drive a solid return on investment for our clients’ audience development campaigns.
“SocialBounce grew from elevating the industry’s top talent and leading stations in Nielsen ratings. Our clients asked us to expand into podcasts and events to help grow additional revenue channels. We’ve successfully done that, as well as developed best practices, and substantially contributed to driving revenue growth.”
In celebration of the milestones, Point-To-Point Marketing is awarding one free $20,000 SocialBounce campaign. The winner can be a radio station, air talent, podcast or ticketing event and the campaign will need to run in Q4, 2024 or Q1, 2025. Those wanting to register can do so by clicking here. A winner will be notified August 31st.
In addition to radio brands and talent, SocialBounce is used by podcasting titles, and event ticketing organizations, with the purpose of connecting a compelling message to the right people, and then using constant analysis and making adjustments based on performance. The company reviews objectivesdaily for enhancements.
“No two SocialBounce marketing campaigns are the same,” said Tim Satterfield, Point-To-Point’s EVP/Digital. “Because of that, we spend significant time identifying the end goal for the client and develop a custom strategy to achieve it. On average, our campaigns reach 15-20 times more people than organic efforts alone. We’re excited to help another brand develop an audience and grow their reach through this promotion.”
