Roku announced the new Roku Sports Channel today which will launch on August 12. The company says the new FAST channel “brings all of Roku’s top-tier, premium sports content into a dedicated, one-click, lean-back experience for sports fans.”
The new channel will feature a variety of sports programming which Roku owns and licenses. Featured content will include live Major League Baseball games with MLB Sunday Leadoff, Emmy-nominated talk show “The Rich Eisen Show,” “GMFB: Overtime,” live races from Formula E, and sports-themed Roku Originals. The channel will also include exclusive partner content, like classic boxing matches from Top Rank, combat sports from Swerve Sports, and high-stakes poker entertainment from PokerGO featuring the game’s most popular players.
“A curated always-on channel that leads our viewer through the wide variety of premium sports content available for free on The Roku Channel, Roku Sports Channel is an exciting addition to our expanding sports offering,” said Joe Franzetta, Head of Sports, Roku Media in a release. “We continue to see audiences enjoy the familiar, lean-back experience FAST offers, especially with sports. Sports is one of our most popular channel genres on The Roku Channel, which makes us so excited to make it even easier for audiences to jump into Roku’s standout programming.”
Roku Sports Channel is available on The Roku Channel in the U.S. Streamers can access it through The Roku Channel’s Live TV Guide.
