New South Radio has launched Rock/Alternative WHJT-HD2 and translator W225BK (Rock 93.1)/Jackson, MS. The new format replaces Blues, which migrates to WIIN 720/102.1 and replaces Rhythmic AC The Box.
The station is launching with the customary 5,000 songs in a row. Jay Michaels will add Brand Manager duties while continuing to serve as the same for Top 40 WYOY (Y101) and AC WJKK (Mix 98.7)
Jay Michaels said, “To have the opportunity to launch the very first Rock/Alternative station in Jackson is such a huge game-changer, as we bring back iconic artists like Weezer, Linkin Park, Nirvana, Cranberries, and blink-182, plus new rock from Shinedown, Noah Kahan, Twenty-One Pilots and more. [W]e are locally owned and programmed with all the media tools, air talent, and work environment to have a wildly successful station.”
Jan Michaels, OM, added, “There was a huge void in the Jackson market for this format, and we have the right staff in place now to pull off this endeavor. We are so fired up about launching Rock 93.1 and bringing this station to Rock/Alt fans in Central Mississippi.”
Listen in here.
