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For the 30th consecutive month, ESPN Digital was No.1 in the U.S Sports category in the month of August. ESPN data shows they reached 111.2 million unique fans in the month. When ESPN Digital is added to YouTube and the ESPN social platforms, ESPN reached 194.6 million unique fans, which is 70% of all adults in the United States.
The ESPN app was No. 1 in the mobile sports app category with 24.8 million unique fans.
On the social side, ESPN social topped the sports category for the 38th straight month and generated just shy of 700 million engagements.
ESPN also said that over the course of the 2024 Summer Olympics, which ended in August, ESPN social outlets generated 555 million engagements.
