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Cumulus Media and TuneIn have announced they are renewing and expanding their partnership for content from the radio giant to remain a prominent fixture of the app.
The 400 Cumulus stations in 84 markets will continue to be heard on TuneIn, as will the company’s nationally syndicated news/talk and sports offerings from Westwood One.
“TuneIn naturally aligns with our strategy to expand our digital footprint and extend the reach of our diverse programming to a global audience,” said Cumulus Media Chief Content Officer Brian Philips. “TuneIn offers significant global reach that makes it possible for listeners to easily discover our extensive collection of radio stations and podcasts almost anywhere through the TuneIn platform and 200+ connected devices.”
The extended agreement also includes a new, non-exclusive sales and supply partnership for digital audio advertising monetization for Cumulus stations.
“We are excited to continue to expand our long-standing partnership with Cumulus to extend the reach of their comprehensive content offerings,” said TuneIn CEO Rich Stern. “This partnership allows us to bring high-quality content to our listeners while also helping Cumulus monetize its digital audio advertising inventory effectively. It’s a win-win for both companies and our audiences.”
