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Amazon’s Prime Video scored an average audience of 14.78 million viewers for its Thursday Night Football matchup featuring the Pittsburgh Steelers and the Cleveland Browns, according to the Big Data + Panel from Nielsen Media Research. The game was played through heavy snow and saw the Browns come from behind to win the game 24-19 on a 2-yard touchdown run by Nick Chubb with :57 seconds left.
The game marked an increase of approximately 34% over the last time the two teams played one another on Thursday Night Football. The last game drew just over 11 million back in Sept. 2022. Furthermore, the matchup is the fifth most-watched Thursday Night Football event for the season.
This makes it 13 times that TNF on Prime has averaged more than 13 million viewers since the outlet started airing games in the 2022 season. For this season alone, it is the seventh game over that mark with four games still to air.
Through 11 games, TNF on Prime’s record season is now averaging 14.31 million viewers, pacing 16.2% over the 2023 season-to-date average of 12.31 million. Additionally, the metric is nearly 20.7% ahead of the 2023 full-season average of 11.86 million and 49.3% over the 2022 full-season average of 9.58 million.
For the season to date, TNF on Prime Video’s median age is 48.4, about seven years younger than audiences watching the NFL on linear networks, which is 55.3 years, and almost 15 years younger than the broadcast primetime average age of 62.9.
