As the Fall ratings period got underway in mid-September, 670 The Score in Chicago was forced to make significant lineup changes due to the departure of Danny Parkins to FS1. The Score installed a new midday show, Bernstein and Harris, and a new afternoon show, Spiegel and Holmes. Based on the Nielsen Men 25-54 total audience measurement for the fall book, so far, so good.
670 The Score finished second overall in the market with a 6.3 share in weekday prime (M-F, 6a-7p). That represented an eight tenths of a point increase from last Fall.
In mornings from 5:30a-10a CST, Mike Mulligan and David Haugh finished fourth with a 5.2 share. Mully and Haugh added four tenths of a share year-over-year.
The new midday show with Dan Bernstein and Marshall Harris featuring Leila Rahimi finished second in their first ratings period. The show delivered a 7.4 share, finishing 1.3 shares ahead of the same time period last year. Middays recorded the highest share among all dayparts on The Score this quarter.
In afternoons, Danny Parkins and Matt Spiegel generated a 4.8 share last year to finish third in the fall book. The new team of Spiegel and Laurence Holmes came out of the gate on fire. The popular duo began their tenure together finishing first with a 5.9 share. The show’s performance was up 1.1 shares from last year.
For the full week (M-Su, 6a-12a) 670 The Score finished tied for fourth with a 5.2 share among Men 25-54.
670 The Score’s quarterly numbers include a combination of both over-the-air and streaming performances.
Good Karma Brands no longer subscribes to Nielsen. As a result, data from ESPN 1000 was not available this quarter.
