Salem Media Group has announced the addition of Brad Parscale to serve as the company’s new Chief Strategy Officer.
Parscale joins the company after holding high-ranking roles in the presidential campaigns of Donald Trump in recent years. In 2016, Parscale served as the Digital & Media Director for the campaign, before ascending to the role of Campaign Manager for Trump’s re-election bid in 2020.
“I’m excited to join Salem Media as Chief Strategy Officer and help lead the company into a new era of innovation,” said Parscale. “Salem’s strong foundation in Christian values and commitment to delivering quality content provides a great opportunity to expand into new distribution channels and leverage cutting-edge technology.
“I look forward to enhancing Salem’s ability to create engaging, values-driven content that connects with today’s audiences while exploring new tools and platforms to broaden our reach,” he continued. “I’m eager to join the Salem team to drive growth and ensure the company thrives as a leader in faith-based media.”
Parscale most recently launched a pair of platforms — Campaign Nucleus and EyesOver — that helped streamline campaign operations and enhance voter engagement with real-time analysis.
“I am incredibly excited to have Brad join Salem,” added Salem Media Group CEO David Santrella. “He brings a wealth of digital marketing experience to Salem, tremendous knowledge of and connections within conservative media, and a great passion for Salem’s mission. Brad’s track record in media and politics speaks for itself, and I am confident that Brad will help drive Salem to new levels of success and impact.”
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