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Fox News Digital Ends 2024 As Top News Brand in Several Metrics

On social media, Fox News was the most engaged brand with 404.4 million total social interactions, up 34%.

2024 was a busy year in the news media industry. Fox News Digital saw gains in several metrics to make it the leader in the pack in a crowded field.

During the calendar year, the network earned the top spot in multi-platform total views, besting CNN and The New York Times in the category. Overall, Fox News had 21.1 billion total views, up 5% compared to the previous year.

The network averaged 110.7 million total visitors each month according to data compiled by Comscore. CNN, meanwhile, featured 113 million unique visitors for the year, down 7%. The New York Times saw 77 million unique visitors, relatively flat compared to 2023.

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The Fox News mobile app alone reached an average of 6.2 million unique visitors each month.

41 billion total multiplatform minutes were spent on Fox News Digital platforms in 2024. That represents an increase of 11% compared to 2023. That total eclipsed the 22.5 billion minutes spent with CNN.com and 19.2 billion earned by NYTimes.com.

On social media, Fox News was the most engaged brand with 404.4 million total social interactions, up 34% according to figures from Emplifi. Instagram was the network’s most engaged platform, as 247 million interactions took place on the social media platform, with an additional 126 million coming from Facebook and 33 million on X.

Additionally, the network earned 2.8 billion views on its YouTube channel. According to Shareablee, that is a 20% increase compared to 2023 and a 3% increase over the last presidential election year in 2020.

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

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