Thanks to its Christmas Day NFL broadcasts, Netflix took its biggest piece of the pie ever this past month. According to Nielsen, Netflix accounted for 8.5 percent of total TV viewing in December, tying its best share set in July 2023
Sign-ups for the month were also strong, although not the strongest in recent memory. According to Antenna, Netflix got around 656,000 signups in the three-day window (Dec. 24-26) around the NFL Christmas games, well above Netflix’s range of 50,000 to 70,000 signups since its password crackdown started around May 2023.
Netflix’s NFL doubleheader generated plenty of viewership for the platform. Between the two Christmas Day games, Netflix averaged 30 million global viewers, helping the platform to its most-watched Christmas Day ever.
Outside of Netflix, overall streaming viewership climbed 9 percent in December over November, with streaming securing a record 43.4 percent of total TV watch time. Thanks to its five NFL games, Prime Video saw a platform-best 4% of the share of TV viewing. On the linear side, broadcast and cable rode football (college and pros) to gains of 17 percent and 29 percent, respectively, over November.
Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.
