Michael Perman has been named the senior vice president of sports at The CW Network, immediately beginning in this newly-created role overseeing strategy, programming and media rights for the company. Within this position, he will be reporting to Brad Schwartz, the president of The CW Network, as the company continues to maintain a sports portfolio that includes Atlantic Coast Conference and Pac-12 Conference sporting events, WWE NXT, Grand Slam Track, the NASCAR Xfinity Series, Inside the NFL and more.
“As our sports programming schedule continues to grow at a breakneck pace, we are excited to bring a consummate pro like Mike Perman to our team of experienced industry executives, producers, and talent who are leading the charge to transform The CW into a must-see destination for live sporting events,” Schwartz said in a statement. “With nearly 400 hours a year of sports content now under Mike’s leadership, including NASCAR, WWE, ACC, Pac12, Grand Slam Track, and Inside The NFL, we are confident he will play a significant role in driving continued success for CW Sports.”
Perman joins the company with more than two decades of experience in the sports media business, most recently serving as senior vice president of global media rights at Aggregate Sports. Before that venture, he was the vice president of programming for NBC Sports Group where he oversaw program planning, acquisitions and scheduling for both NBC and NBC Sports Network. Perman also served as the director of scheduling for the Comcast-owned cable sports channel before the company merged with NBCUniversal in 2011. Prior to his time with NBC Sports, he was the director of international programming for the NBA, granting him oversight towards the daily operations of NBA TV International and scheduling NBA programming worldwide.
“I am thrilled to be able to deliver first-class sports programming across The CW’s ubiquitously available broadcast and digital platforms while fostering strong and enduring relationships within the sports world,” Perman said in a statement. “Together, we will continue to transform the network into a premier destination for fans, offering dynamic live sporting events and engaging programming.”
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