Cumulus Media has announced a deal with Quu to bring in-dash visual branding opportunities to automobile infotainment systems.
The partnership will allow Cumulus to enhance advertising opportunities for its 400 stations across the country. The company will utilize the content management system from Quu. Additionally, some markets will utilize the Content Partnership efforts from Quu, which will bring new advertising opportunities for marketers.
“Visual content solutions generate sustainable revenue growth and significantly enhance in-car engagement, where listeners spend the most time with our stations,” said Cumulus Media President of Operations Dave Milner. “This expansion underscores Cumulus’s commitment to delivering premium content and sales experiences that meet the evolving needs of our audience and clients.”
“Quu is thrilled to empower hundreds of Cumulus radio stations across the country with Visual Quus to reinforce their brand identity, boost TSL, and make more money,” added Quu CEO Steve Newberry. “We look forward to the transformative results this partnership will bring.”
A statement from the radio company adds that the expansion will allow advertisers to “have an even more effective way to reinforce brand identity and drive action while audiences are tuned in.”
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