Fox News has been on a ratings high since Donald Trump won the 2024 presidential election. That has led to major advertisers coming to the network in recent months.
Blue-chip brands like UBS, Netflix, Amazon, JPMorgan Chase, and GE Vernova, have all placed buys with the network in recent months for the first time in more than two years. Additionally, the network has attracted 125 major companies as advertisers since the election of Donald Trump.
In the immediate aftermath of Trump’s election win, Fox News saw a ratings surge as competitors MSNBC and CNN saw large declines. At one point, Fox News’ share of the cable news audience climbed to 70%. In primetime, Fox News is averaging nearly 3.2 million viewers through the midway mark of 2025.
Additionally, the network has seen its Special Report with Bret Baier rival the audiences of network newscasts in the 6 PM ET hour.
“The landscape has changed dramatically,” FOX Corp. President of Advertising Sales Jeff Collins said. “In today’s fragmented landscape, this audience is hard to ignore.”
The return of some marketers to Fox News comes after apprehension in regard to brand suitability in recent years. Many advertisers had either pulled their ads completely from the network, or placed strict limits on which programs on the network their messages could air.
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