Audacy has announced the promotion of Bob Mackay to the role of Senior Vice President and Market Manager of the company’s cluster in Dallas.
Mackay is a familiar face to those working inside the Dallas cluster. He has served as the Vice President of Sales for Audacy Dallas since January 2024. Previously, he worked as the Market Manager for the company in Austin from 2020 to 2024. Other stops in his radio career include working in executive roles at Marsades Media, Radio One, Cox Media Group, Emmis Communications, and Clear Channel.
In the new role, Mackay replaces Brian Purdy, who will continue to serve as Regional President for the company with oversight of 16 markets.
“I am grateful for Brian Purdy’s mentorship over the past year, which has prepared me for this new role with Audacy Dallas-Fort Worth,” said Mackay. “I am thrilled to be working alongside the great team that has been assembled here over many years. It’s an honor to be tapped for this leadership position and to build on the great culture Brian has created.”
“Bob is the ideal leader to pioneer Audacy Dallas into its next chapter—his passion, vision and deep understanding of our business make him an incredible asset to our team, our audience and our advertisers,” said Purdy. “It’s been an incredible joy serving our Dallas team, community and customers over the past 20-plus years, and I’m excited to see all that’s ahead under Bob’s leadership.”
As Senior Vice President and Market Manager in Dallas, Bob Mackay will oversee 1080 KRLD, 98.7 The Spot, 100.3 Jack FM, ALT 103.7, 105.3 The Fan, La Grande 107.5, Pure Tejano Fierro HD2, Channel Q, and the Texas State Networks.
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