Eastlan Ratings has announced it is adding ratings measurement services for three top 100 markets.
The company has added continuous measurement of Greensboro/Winston-Salem/High Point, Memphis, and Spokane to its growing list of markets.
Additionally, the company has added service to the Bluefield market, which straddles the West Virginia/Virginia border. The company’s efforts in Syracuse have also been upgraded to continuous monthly measurement. That market will see its first regular release begin in May.
“Quietly, we are watching radio broadcasters gracefully pivot,” said Eastlan Ratings President Mike Gould. “Building deep relationships with local and regional brands have become central today to all of the most successful radio operators. National revenue becomes less important each day.
“Eastlan data helps radio build the most effective schedules for their clients to ensure campaign success and to compete on a cost-per-impression basis with the digital giants.”
The news of the expansion in the North Carolina, Memphis, and Spokane markets comes after Eastlan announced it was adding three other markets — Waco, Greenville/New Bern/Jacksonville, and Albany, Georgia — earlier this month to its growing list of markets receiving ratings data from the company.
Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.
