Fontainebleau Las Vegas has named veteran sports media executive Howard Deneroff as Director of the Hall of Excellence, a world-class sports and entertainment museum developed in collaboration with Tom Brady, the Tom Brady Family Collection, and Jim and Frann Gray.
Set to debut on June 20, 2025, the Hall of Excellence will celebrate iconic moments, figures, and achievements across the sports and entertainment landscape. Deneroff, who joined Fontainebleau Las Vegas in April 2025, will lead all facets of the museum’s operations, including strategic planning, staff leadership, curation, and event execution. He will also collaborate closely with the resort’s sales, marketing, and public relations teams to deliver a best-in-class guest experience.
Prior to joining Fontainebleau, Deneroff spent 35 years at Westwood One and CBS Radio Sports, most recently serving as executive vice president and executive producer of the network’s sports division. In that role, he managed production logistics for live national radio broadcasts of many of the world’s most prominent sporting events, including the Super Bowl, March Madness, the Stanley Cup Playoffs, the Kentucky Derby, the College World Series, and the Olympic Games.
Over the course of his career, Deneroff produced more than 1,000 NFL game broadcasts and holds the record for producing the most Super Bowl radio broadcasts in NFL history. He also played a key role in expanding Spanish-language coverage of major events, including the NCAA Men’s Final Four and Championship Game, as well as NFL and MLB broadcasts.
In addition to his current role, Deneroff serves as president of Stand By Media, a company that provides talent coaching, sports broadcast consulting, and live event production services. He earned a bachelor’s degree in broadcast journalism from Syracuse University’s prestigious Newhouse School of Communications.
With a legacy of innovation and excellence in sports media, Deneroff is expected to shape the Hall of Excellence into a premier cultural destination for fans from around the world.
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