ESPN Charlotte 730 The Game is rebranding to InsideTheGame.bet, officially launching the first all-sports betting radio station in North Carolina’s largest media market. The station’s new identity comes in partnership with VSiN, The Sports Betting Network, and delivers around-the-clock programming focused on odds, expert analysis, and real-time insights tailored for sports fans and bettors in the Charlotte metro area.
“This new format is unlike anything in the market,” said WZGV General Manager Mario Washington. “Leveraging premier sports betting content from VSiN, WZGV-AM InsideTheGame.bet will be Charlotte’s sports information station. With the gold standard in sports betting content, we can give listeners the real-time news and analysis they need to make more informed wagers – straight from the sports betting capital of the world in Las Vegas.”
The launch represents a major milestone for VSiN, adding a top 25 U.S. radio market to its already expansive distribution network. Currently, VSiN content – including long-form shows and Action Updates – is heard on more than 350 stations across 46 states, reaching nearly 90% of the U.S. radio market. This move not only strengthens VSiN’s presence in the Southeast but also solidifies its standing as the largest sports betting radio network in the nation.
“Charlotte’s passionate sports fan base is ready for sports talk radio that goes beyond hot takes and brings them inside the action of the game,” said VSiN CEO Bill Adee. “We’re thrilled to partner with WZGV 730AM to deliver the credible, actionable sports betting information that our network is known for to this new audience. This top market is an important addition as we continue to expand the reach of VSiN’s leading network.”
Listeners in the Charlotte market on 730-AM and the translator W248CO at 97.5-FM can now access VSiN’s full slate of sports betting programming, including up-to-the-minute market movements, expert picks, and predictions. The content spans across all major sports—college and pro football, basketball, hockey, baseball, golf, tennis, and more—featuring contributions from oddsmakers, veteran broadcasters, former athletes, and betting insiders.
With this rebrand, InsideTheGame.bet aims to redefine the sports radio experience in Charlotte, delivering information-driven content that entertains, informs, and keeps fans ahead of the game.
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