Day Two of the holiday PPM markets continue to show that Christmas music won.
Examining the day one results, we found stations in the holiday format grabbing double-digit shares. (BMM 1/29)
The largest market share recorded to date goes to WNIC in Detroit 13.1-18.6
In Boston, WMJX leaped 8.3-15.4
In Phoenix, KESZ grew 12.3-16.4
KEWM Seattle moved 7.3-11.3
KOSI in Denver moved 9.3-12.7
KYXY San Diego nearly doubled 6.6-11.1
KEZK St. Louis scores a huge 9.6-17.4
In Baltimore, WLIF jumped 7.7-12.7
I would expect these numbers to hold through the remaining PPM markets, answering the question of whether the all-Christmas music format played out.
You can dive deeper into each market on Barrett Media’s ratings page. Powered by Harker Bos Group.
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Jeff Lynn serves as Editor of Barrett Media’s Music Radio coverage. Prior to joining Barrett Media, Jeff spent time programming in Milwaukee, Omaha, Cleveland, Des Moines, and Madison for multiple radio groups, including iHeartMedia, Townsquare Media, NRG Media, and Entercom (now Audacy). He also worked as a Country Format Editor for All Access until the outlet shut down in August 2023.
To get in touch with Jeff by email, reach him at Jeff@BarrettMedia.com.
