ESPN is tapping into the power of digital influence with the addition of Katie Feeney, a social media content creator with more than 14 million followers across platforms. The sports media giant announced that Feeney will join its roster to contribute daily across its social and digital verticals, while also making appearances on several high-profile studio shows.
Feeney, a recent graduate of Penn State University, will play a leading role in a refreshed approach to SportsCenter on Snapchat, a channel that currently reaches more than 9 million subscribers. Additionally, she will help launch new vertical short-form video content for the ESPN App, part of an enhanced fan experience slated for release this fall.
In a statement, ESPN’s Senior Vice President of Digital, Social and Streaming Content, Kaitee Daley, praised Feeney’s ability to resonate with younger audiences.
“Katie has built an impressive and authentic connection with sports fans by blending access, personality, and Gen-Z culture in a way that feels fresh and engaging,” Daley said. “Her perspective and creativity are a perfect match for how we’re reimagining coverage to meet fans where they are.”
Beyond digital, Feeney is set to appear on several cornerstone ESPN programs including Sunday NFL Countdown, Monday Night Countdown, and College GameDay. Her contributions will focus on lifestyle-driven content that merges behind-the-scenes access with fashion and pop culture.
“From capturing Penn State games on the sidelines to now joining the biggest platform in sports, this journey has been incredible,” Feeney said. “I grew up watching SportsCenter with my family, and I’m proud to now be part of the storytelling that brings ESPN to millions of fans around the world.”
Feeney’s rise in sports media has been rapid. In 2022, she became the first-ever social media correspondent for an NFL franchise, the Washington Commanders. Since then, she has delivered content from major events including the Super Bowl and the Academy Awards, building a loyal fanbase on TikTok, Instagram, Snapchat, YouTube, and beyond.
The move aligns with ESPN’s broader strategy to meet fans on the platforms they use most. The network continues to lead as the No. 1 digital sports property in the U.S., driven by social-native content and direct-to-fan engagement.
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