Point-To-Point Marketing, who partners with many radio brands and talent, is celebrating two milestones. August marks the 10th anniversary for SocialBounce, the company's audience...
“When it came to being an on-air talent, shoutout to Doc Reno. He is in the Classic Rock format. He has been in radio for over 30 years and is a staple in Miami. Anytime I needed help, I ran to him. His door was always open."
Why has there been a lack of innovation in radio over the past decade? It's because even a short-term drop in ratings and revenue is considered a moment to panic. What are Bob and Mary to do? They are prisoners of their companies' covenants.
"We're a legacy brand with a lot of passion around it, and we've really tried to lean into that. But we're also a new brand starting with no sacred cows."