With nearly 50 years of experience spanning states, stations, roles, and formats, Gardner believes there is a distinct challenge plaguing the industry: “Staying local.”
“Big Boy In The Morning” will anchor the lineup that includes Ashlee Young in middays and B. Paiz’s, “The Block Party” in afternoons, Lady Ray at night, and Roxy Romeo overnight.
We had exciting plans to celebrate Rick's retirement and honor his remarkable 39-year career of entertaining Northeast Wisconsin at WAPL. Unfortunately, due to his ongoing health issues following the WAPL ‘International Incident’ in early March, Rick is now stepping away.”
"AM radio may never return to its former dominance. But its survival will depend on becoming more local, more authentic, and more creatively connected to the digital habits of modern consumers."