Charese Fruge

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Charese Fruge’ is an award-winning Content, Broadcast, and Marketing executive with over 20 years of experience in markets like Los Angeles, San Francisco, Houston, San Diego, and Las Vegas. As the owner of MC Media, she works with radio brands and individual talent, especially young women, helping them grow their brands and negotiate on their own behalf. She is also a Voice Actor and Voice Over Talent as well as a Freelance Writer for International Broadcast Outlets.  Find her at @MCMediaOnline or www.mcmediaonline.com.

For K-Earth’s Lara Scott, a Dare Led To a Radio Career

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When she was 17 and living in Central Oregon, a friend of Scott dared her to call a local radio station and ask if they were hiring.

For 107.3 Alternative Cleveland’s Carrie Danger, It’s About Making The Listener’s Day

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“I want my listeners to get out of their car with a smile on their face and music in their hearts."

93.1 The Mountain’s ‘ICE’ Credits the 3-Minute Qualifier For Making Her Sharper

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"It’s made my breaks tighter, and honestly, more impactful,” says Ice

96.3 KKLZ’s ‘Mike & Carla Show’ Is Driven By Passion

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“I honestly believe our true passion is entertaining our listeners and letting them think about nothing really serious or important, for the five hours we are on the air,” says Carla.

‘Valentine In The Morning’ Is Anchored In Honesty And Truth

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“Honesty and truth have always been our anchor. Any long-running show knows that connection. Dave Ryan, Mojo, Ellen K, Kraddick, Elvis—they’ve all built careers on honest relationships with their audience."
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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

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"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

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"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

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"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

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"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."