What Makes A Former Player Or Coach Valuable On Air?
"Staffing your station or network with a few former players and coaches does add some credibility. That credibility diminishes though if they have nothing valuable to say."
Meet The Market Managers: Jay Davis, Cumulus Media Oklahoma City
"We've had these great radio stations for a long time and we've kept our top talent on the air. So we've been very consistent with what our presentation sounds like, looks like, etc. I think people see it as destination employment."
Meet the Market Managers: Steve Wexler, Good Karma Brands Milwaukee
"I think the good programmers have a vision and they have a sense of the brand, but they also want to get better all the time. Hopefully, I help them do that."
Does NBC Even Like Notre Dame?
"If the booth on Saturdays this fall really will be Jac Collinsworth and Jason Garrett, it continues a long tradition for NBC of treating the Notre Dame broadcast like it doesn't really matter to them."
Meet The Market Managers: Ryan Hatch, Bonneville International Phoenix
"Our pitch is that these brands have a connection to the market. That works for us, and that works because it's emotional. It works because it's local. It works because of the creative messaging behind it."