John Mamola

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John Mamola is Barrett Media's sports editor and daily sports columnist. He brings over two decades of experience (Chicago, Tampa/St Petersburg) in the broadcast industry with expertise in brand management, sales, promotions, producing, imaging, hosting, talent coaching, talent development, web development, social media strategy and design, video production, creative writing, partnership building, communication/networking with a long track record of growth and success. He is a five-time recognized top 20 program director in a major market via Barrett Medi's Top 20 series and has been honored internally multiple times as station/brand of the year (Tampa, FL) and employee of the month (Tampa, FL) by iHeartMedia. Connect with John by email at John@BarrettMedia.com.

Why Drake Toll Is Sports Radio’s Most Unconventional Rising Star With Westwood One Sports

"Success is defined by community. It’s not ad revenue, social media clicks, or pay for play insights. It’s community. To me in my personal life, I know that success for me is rooted in community."

Baseball’s Biggest Global Event Still Ignores Massive Opportunity on Terrestrial Sports Radio

"For a sport built on daily dialogue and generational fandom, leaving AM/FM sports radio on the sidelines turns what should be a grand slam opportunity into yet another swing and a miss."

Why Sports Radio Talent Can No Longer Rely on the Stations They Work For

"The connection that powers sports radio has never been the transmitter, the brand name on the building or the corporate strategy outlined in a quarterly earnings call. It’s the host behind the microphone building a daily relationship with an audience that chooses to spend time with them."

How Greg McElroy Found His Voice at WJOX 94.5 After Winning It All at Alabama

"A lot of awards are awesome and it’s great to get recognition. It’s even more special when it comes from people who know how hard it is to do morning radio."

Sports Media’s Business Lesson Behind Dane Moore’s Public Rejection to ESPN

"Creators spend years hoping their work gets noticed by platforms that reach millions of people. When that opportunity presents itself, most don’t treat it like a political statement. They treat it like a stepping stone."

Breaking

20 Brands In 20 Days: Brian Michel, KYGO & KOSI, Denver

"What you can't do is create for the community unless you really are part of it and have lived it."

The Industry According To: Frank Kramer, KLOS/Los Angeles

"As much as we have fun in our ridiculousness, the fact that our community comes together to support each other and we are that conduit gives the show and myself more purpose and satisfaction."

Why Netflix Can’t ‘Netflix’ The Field Of Dreams Game

"Netflix has spent its first MLB season attempting to prove it can create a live sports event that feels different. Now, it has an opportunity to prove it understands something equally important: Different doesn’t always mean more."

Why Ben & Woods’ Latest Extensions Could Be Their Grand Finale With 97.3 The Fan

"I got fifteen and a half years in San Diego doing morning radio. The last eight with Ben have been the most magical. Anything beyond that is just gravy for me. Honestly, if I had my way, this would be the last contract maybe."