John Mamola

534 POSTS
John Mamola is Barrett Media's sports editor and daily sports columnist. He brings over two decades of experience (Chicago, Tampa/St Petersburg) in the broadcast industry with expertise in brand management, sales, promotions, producing, imaging, hosting, talent coaching, talent development, web development, social media strategy and design, video production, creative writing, partnership building, communication/networking with a long track record of growth and success. He is a five-time recognized top 20 program director in a major market via Barrett Medi's Top 20 series and has been honored internally multiple times as station/brand of the year (Tampa, FL) and employee of the month (Tampa, FL) by iHeartMedia. Connect with John by email at John@BarrettMedia.com.

Four NFL Players Set To Become the Next Network Stars for Football

"If we’re talking about the biggest long-term difference-makers for NFL television, these same four names still stand above the rest."

Sports Radio’s Local Advertising Issues Are Rooted in an ROI Mistake

"The sports radio industry needs a lot of things to go right moving forward. But if advertising loses its ability to genuinely connect with audiences, the business faces a far bigger issue than declining ratings or shrinking budgets."

Sports Media Offers Dianna Russini Advice for a Potential Second Act

"With her background and possibly some conversations with franchises ahead of time, I could totally see her regaining access and rebuilding her credibility within the league."

How Rich Shertenlieb Turned a Career Setback Into a Boston Sports Radio Comeback at WEEI

"I love Boston sports. It’s the format that I’m the most comfortable with. I’ve been lucky enough to do sports radio at the highest levels, and I know that Mike Thomas programs the format better than anyone else."

When Sports Get Pricy, Political Influence Shouldn’t Be a Safety Net for Networks

"At some point, networks must stop acting like victims of disruption and start behaving like competitors within it."

Breaking

2026 Radio Mercury Awards Spotlights Audio Advertising’s Most Creative Campaigns

"Great radio creative begins with great writing."

Approaching The Summit: Justin Johnson, 98Rock

"The second you think you've got radio figured out, everything changes, and you know nothing."

‘Inside the NBA’ Lost Some Spark Through No Fault of It’s Own on ESPN

"The biggest lesson from Inside the NBA's first season on ESPN isn't that the show suddenly became less talented, less entertaining, or less insightful. It's that audiences can't engage with a show they rarely see."

Should Radio Go Commercial-Free on the 4th of July Weekend?

"Commercial-free beach afternoons would sound awesome."