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John Mamola

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John Mamola is Barrett Media's sports editor and daily sports columnist. He brings over two decades of experience (Chicago, Tampa/St Petersburg) in the broadcast industry with expertise in brand management, sales, promotions, producing, imaging, hosting, talent coaching, talent development, web development, social media strategy and design, video production, creative writing, partnership building, communication/networking with a long track record of growth and success. He is a five-time recognized top 20 program director in a major market via Barrett Medi's Top 20 series and has been honored internally multiple times as station/brand of the year (Tampa, FL) and employee of the month (Tampa, FL) by iHeartMedia. Connect with John by email at John@BarrettMedia.com.

What Taylor Swift Just Taught Sports Podcasters About Growing Their Audience

Columns John Mamola John Mamola -
"Swift’s New Heights appearance should be a wake-up call: revisit your playbook, take risks, and leave space for something unexpected"

What Sports Radio Stations Can Do to Capture New Fans This NFL Season

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"If you can evolve your product just a little every year by providing your sales team with weapons to head to market, you’ll keep winning"

How ‘Yahoo Sports Daily’ Aims To Dominate Digital With Jason Fitz, Caroline Fenton

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"The long-term goal is for people to realize they can get the same information anywhere else, but it’ll be packaged a little differently. It’s going to be fun and make my day feel a little better"

Did the UFC Sacrifice Exposure for a Bigger Check From Paramount, CBS?

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"You must wonder—was the focus the exposure or the amount on the check that was cut"

Why Steve Mason Credits Evolution For the Longevity of ‘Mason & Ireland’ on ESPN LA

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"Our show is completely different today than it was 30, 10, or even 5 years ago. I strongly believe in that expression adapt or die"
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Breaking

‘Inside the NBA’ Lost Some Spark Through No Fault of It’s Own on ESPN

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"The biggest lesson from Inside the NBA's first season on ESPN isn't that the show suddenly became less talented, less entertaining, or less insightful. It's that audiences can't engage with a show they rarely see."

Should Radio Go Commercial-Free on the 4th of July Weekend?

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"Commercial-free beach afternoons would sound awesome."

Why Scott MacFarlane Chose MeidasTouch After Leaving CBS News

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"This is a pivotal moment. Democratic norms are coming unspooled, and if people don't get after that, they're going to keep unspooling."

Toy Story 5 and Taylor Swift Give Country Radio a Culture Moment

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"The audio is completely secondary to the sheer magnitude of the event."