Pete Mundo

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Pete Mundo is a weekly columnist for Barrett Media, and the Vice President of News/Talk for Cumulus Media, while also hosting "Mundo in the Morning" and programming KCMO Talk Radio in Kansas City. Previously, he was a fill-in host nationally on FOX News Radio and CBS Sports Radio, while anchoring for WFAN, WCBS News Radio 880, and Bloomberg Radio. He’s also the owner of the Big 12-focused digital media outlet Heartland College Sports. To interact, find him on X @PeteMundo.

News/Talk Needs to Work With, Not For, the Sales Department

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There’s always that fine line between helping the bottom line and doing what’s in the best interests of the station, and ultimately the listener.

News/Talk Radio Can’t Be All Doom And Gloom All The Time

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The overwhelming majority of listeners are never going to be upset when you share important life moments with them. It makes you more relatable as a personality...

Should You Pay For News/Talk Radio Guests?

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If adding targeted, interesting, appointment-listening guests to your station can make a sizable impact on your ratings.

News/Talk Radio Doesn’t Have to Be All Politics All The Time

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I don’t know about you, but in real life, I like talking with people who are able to talk about multiple topics and issues, and have a wide range of interests.

The Latest Example of How to Not Produce a Debate

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If there is a blueprint on how not to put on a debate, it was Wednesday evening.
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SiriusXM’s Julia Cunningham on the Art of Interviewing

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There is an art to doing great interviews, and...

Pardon the Interruption Proves Success Can Be Earned by Not Chasing Trends

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"After 25 years, Pardon the Interruption remains one of the strongest arguments in sports media that success doesn't always come from chasing every trend. Sometimes, it comes from knowing exactly who you are and having the discipline to stay that way."

Inside Mike Gallagher’s Surprise Tribute to Salem’s Phil Boyce

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"We've sort of come full circle together. We've been through a lot of highs, a lot of lows, but we've just had a great ride together. He's one of the most important figures in my career."

Why ABC Is Right About the FCC’s Talk Radio Bias

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The inconsistency isn't subtle, and it's not accidental either. It tracks almost perfectly with which side of the aisle benefits from each format's political leanings.