Exclusive articles:
What If Radio Marketed Like Politicians?
Not only is/are radio/local stations missing the boat by barely marketing we surely aren’t doing it with intensity or frequency to truly cut thru and remain top of mind while generating fans.
Radio Conferences Provide Value Beyond The Speakers
My favorite conversation at the Barrett News Media Summit in Washington DC last week began with “Wow what are you doing here?”
Consumers Are Screaming At Radio ‘Give Me Personalities’
BUT, more so than “the good old days” consumers are screaming to radio “give me personalities
Radio Needs To Get Younger…And Older
CHR needs to engage younger listeners and the only way to do it is first to learn to talk to them and that’ll mean innovating and trying new content on the air and probably returning to some vintage tactics that will feel new again as its been so long since they’ve been used.
WCBS-AM Delivered Revenue Right Until The End
BIA Wednesday reported the top 15 highest billing AM and FM radio stations in America, and it once again highlights the painful impending end of WCBS-AM in New York.
