Columns

If you are not grabbing your listener’s attention immediately, you’re going to be ignored.

"It may not be a reality during my lifetime, but it sure is fun to imagine the possibilities."

Instead of the goal being to ask people what they thought about the station and gather information, it was about giving them access to the station and creating an open dialogue.

Let’s start with the premise that if you're not showing up at important local events, you've already lost.

If you want to put your money into an AM station, go ahead, have at it.

"If Torre truly feels that the league is just now paying attention to what he’s saying on the national platforms he’s featured on, maybe he’s learned nothing from what he’s already found out."

How much is too much? How often can or should you play the biggest star in Country music? How much Wallen is too much Wallen?

When the President of the United States, who is making decisions that will affect the world for decades to come, is looser than you, there's a problem here.

If you’re spending thousands on direct mail, telemarketing, or digital campaigns, ask your vendors where their lists came from and when they were updated.

"Windhorst is listed as a Senior NBA Writer at ESPN and also hosts the Hoop Collective podcast, but those titles do not do justice to what he brings to the airwaves"