Industry Guest Columns

"Contrary to the industry naysayers, I believe there is a path forward to make radio great again."

"If I was an employer, I would be keenly aware that my team is in a content arms race that escalates every week"

"When I signed a 3-year deal in January of 2021, I appreciated the stability and consistency. I don’t regret that choice, but so much has changed since then."

If talk radio is the original social media, ponder for a moment, social media … without comments. It’s like food without spice. Bland.

"When it comes to creating media, the barrier to entry has been obliterated. As a result, there is too much content competing for a finite amount of attention."

"I’ve had an amazing life because of radio, and have done things I could only dream of because of it. For that I am eternally grateful. But this job is not fun anymore. The pay is still low, and I’ve seen more people cry at work the past two years than I’ve seen in the previous thirty."

"If it is my product and my ad budget, I'm going to change up the parameters to try it this way one time."

It’s been over two weeks since that moment, and I can say without a doubt the pain of the moment was realized. However, the opportunity it presented was to re-invest time both personally and professionally into myself.

AI is an enhancer, not a replacer. It allows news teams to push past routine constraints, reach new audiences, and reinvigorate the passion that brought them to journalism in the first place.

If the emotional goal of a music station is to feel good, happy, fun, or satisfied, then November 6th should be like January 2nd. Renewal time.