Tag: 104.5 ESPN Baton Rouge

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ESPN’s Frozen Frenzy Posts Big Viewership Gains in Year Four

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"The Frozen Frenzy Whiparound show on ESPN2 averaged 105K viewers, a 54% year-over-year gain."

Katie Zacharia, Aubrey Huff and the Art of Failing Fast

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"A bad decision isn’t the end of the line if you make more good decisions than bad."

College Football Playoff Expansion Leaves Broadcast Opportunities on the Sidelines

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"Expanding the College Football Playoff to 24 teams will give more programs a chance to compete for a national championship. But the sport is missing a golden opportunity to expand something else just as important: the voices bringing those games to life."

Chuck Damico: Country Radio Has an Energy That Rock Lost

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"A lot of other businesses ... could probably learn a lot from how the country radio and country music community operates and supports each other."

Approaching The Summit: Matt Moscona, 104.5 ESPN Baton Rouge

Features John Mamola John Mamola -
"I'll go for as long as they keep having the summit. I feel like I leave for a couple of days every year with a notebook full of actionable items. It's not similar to a rah-rah event. There's meat on the bone where I take things that I can bring back to our media group and implement."

T-Bob Hebert Details How Creative Culture Is Fueling ‘Wake up Barstool’ for Growth on FS1

Features John Mamola John Mamola -
"My first success metric is am I proud of what we just did? That’s something that can bounce from day to day, but the goal is to have fun and a good time."

Why Matt Flynn Reconsidered Coming ‘Off the Bench’ at 104.5 ESPN Baton Rouge

Features John Mamola John Mamola -
“There are not many people I would have agreed to do it with besides Jacob Hester.”

How T-Bob Hebert Bet On Himself Landing At Barstool Sports

Features John Mamola John Mamola -
“I just want to go up there and try to prove the people right who have given me this opportunity and are betting on me by just working my ass off.”

T-Bob Hebert Stepping Down From ‘The After Hour’ With Jim Rome

Radio BSM Staff BSM Staff -
"The news of his departure comes just days after Hebert’s announcement that he has taken a position with Barstool Sports."

Matt Flynn Joins 104.5 ESPN Baton Rouge ‘Off The Bench’ Morning Show

Radio BSM Staff BSM Staff -
"I’m fired up for all the chaotic energy and pro-level sports takes we’re about to unleash on your morning commute.”

T-Bob Hebert Leaving 104.5 ESPN Baton Rouge For Barstool Sports

Radio BSM Staff BSM Staff -
"I have been offered a job at Barstool Sports in the Chicago office. I'm very grateful to Dave (Portnoy) and Dan (Katz) for the incredible opportunity, and I'm going to chase it.”

2025 BSM Summit Presented by Point to Point Marketing: Day 1 Recap

Columns BSM Staff BSM Staff -
Key takeaways from this year's sessions and speakers from day one of the Barrett Media Sports Summit

Approaching The Summit: Matt Moscona, 104.5 ESPN Baton Rouge

Features BSM Staff BSM Staff -
"So my approach is take tons of notes and be a sponge and find ways that I can make our group more efficient and more profitable."

Jim Rome Announces T-Bob Hebert as New Co-Host of ‘After Hour’

Radio BSM Staff BSM Staff -
“I’m just gonna be completely honest, guys—I got butterflies,”
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Katie Zacharia, Aubrey Huff and the Art of Failing Fast

Columns 0
"A bad decision isn’t the end of the line if you make more good decisions than bad."

College Football Playoff Expansion Leaves Broadcast Opportunities on the Sidelines

Columns 0
"Expanding the College Football Playoff to 24 teams will give more programs a chance to compete for a national championship. But the sport is missing a golden opportunity to expand something else just as important: the voices bringing those games to life."

Chuck Damico: Country Radio Has an Energy That Rock Lost

Features 0
"A lot of other businesses ... could probably learn a lot from how the country radio and country music community operates and supports each other."

Could Canada’s Radio Diary Replacement Be the Future of US Radio Ratings?

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PPM didn’t make sense financially in smaller Canadian markets, which remained reliant on a diary-based system. Numeris and its stakeholders recognized that the industry required a system that more accurately reflects how Canadians engage with radio today, while reducing volatility and improving consistency across markets.