Tag: Ad Sales

After a brief hiatus for Super Bowl week, we are back, and our sales meeting today is about the final step in the six-step...

Barrett Media produces over 20 stories per day on the music, news, and sports media industries. To make sure you're updated on the latest...

Media advertisers and sellers are bombarded with media research and data from various sources. Remarkably, most research presented to clients usually indicates they are...

"The radio ad sales market is transforming profoundly, with real-time bidding and audience-centric approaches taking center stage."

"It's the perfect addition to the Consultant Sell."

"The options are endless for how this technology can help you."

In 2021, DraftKings spent $26 million on national radio for it's betting service. It was the most by any sportsbook in the country and the only one to crack the top ten of companies in all of radio ad spends.

"Before he died, he was railing about the fractionalized media; it would be interesting to hear what he thought in 2021."

"The pod listener is not only loyal to the talent but to the advertiser as well. The listener knows without the advertiser their favorite pod probably wouldn't exist and they want to show support."

In my office hangs a small sign that (in part) reads: “You are not in the sales business, you are a marketing consultant who...